Nutracosmetic market seen doubling to $7.8 billion by 2031

The global nutracosmetic market was valued at $3.6 billion in 2021 and is projected to reach $7.8 billion by 2031, according to Allied Market Research. Growth is being driven by demand for natural beauty products, male adoption and rising awareness of skin, hair and nail health.

Why it matters: - Nutricosmetics sit at the intersection of beauty, nutrition and wellness. - The category is expanding as consumers look for products that support skin, hair, nail and weight-management goals. - The market’s growth points to stronger demand for natural and herbal formulations across personal care.

What happened: - Allied Market Research said the global nutracosmetic market generated $3.6 billion in 2021. - The market is estimated to reach $7.8 billion by 2031. - The forecast implies a 7.7% compound annual growth rate from 2022 to 2031. - The report covers the market by application, demographic, distribution channel, ingredient and region. - Download sample report.

The details: - Nutricosmetics combine nutrition and personal care products aimed at rejuvenation and protection. - The products are used for skin, hair, nail and weight-management concerns. - Hair-focused nutricosmetics are designed to support growth, reduce thinning and increase volume. - Nail products are intended to strengthen nails and reduce breakage. - Common ingredients include vitamins A, B6 and E, omega-3 fatty acids, probiotics and lutein. - Those ingredients are described as antioxidants that help control free radicals and provide anti-inflammatory protection against ultraviolet radiation. - Nutricosmetics are sold in supplement and liquid forms. - Rising beauty consciousness among women remains a major growth driver. - The market is also benefiting from higher female labor-force participation, changing lifestyles and longer-term beauty maintenance habits. - Demand for herbal and natural skin nutricosmetic products is expected to rise during the forecast period. - Manufacturers are using new branding, advertising, natural ingredients and packaging changes to boost sales. - Consumers, especially women, are showing a preference for products that are convenient for travel and social settings. - The company highlighted the use of natural ingredients as a way to avoid adverse skin effects and attract more buyers.

Between the lines: - Social media awareness is amplifying interest in nutricosmetic benefits. - The report suggests the category is moving from niche wellness to mainstream daily-use beauty routines. - Asia-Pacific stands out as a growth market because of western lifestyle adoption, population growth and higher disposable income. - Latin America, including Brazil, is also presented as an emerging opportunity as awareness rises. - Europe held nearly two-fifths of global revenue in 2021 and is expected to keep the largest share by 2031. - Europe’s lead is tied to product innovation, concerns about skin cancer and harmful rays, and wider distribution chains. - Asia-Pacific is projected to post the fastest CAGR at 9.9% during the forecast period.

What's next: - Companies are likely to keep launching natural-ingredient products and refining packaging to win consumers who want convenience. - Market expansion in Asia-Pacific and Latin America could create openings for new entrants and regional product lines. - Purchase inquiry.

The bottom line: - Nutricosmetics are on track for steady global growth, with natural ingredients, beauty-conscious consumers and regional expansion driving the category forward.